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Which Platform to choose Google ads vs Facebook ads?

Updated: Sep 11, 2020

Google Ads or Facebook Ads: Which Is Better for Your Business?

You need to ask this question to Yourself that which one is better for your Business.

Because both are different platforms and both have billions of audiences.

What you want from your business your objective is sales, leads, or brand awareness.

If you want to do brand awareness for your business then you need to prefer social media

If you want to sell any product then you can prefer Google Ads

Online advertising (Google and Facebook Ads) can help you with:

1. Build brand awareness

2. Increase the spread of information

3. Drive buyer behavior

4. Provide reminders to curious buyers

5. Use repetition to improve sales

6. Provide multiple purchase pathways

Facebook Ads

Facebook Ad Manager is an ad management tool for creating, editing and analyzing paid promotional Facebook campaigns. Facebook recently added Ad Manager and Power Editor to a platform, making it easy to create and monitor ad campaigns across many Facebook-owned advertising platforms, including Instagram ads.

Brand awareness:-Show your ads to people who are most likely to remember them.

Reach:-Show your ads to the maximum number of people.

Traffic:-Send people to a destination, like a website, app, Facebook event, or Messenger conversation.

Engagement:-Get more Page likes, event responses, or post reacts, comments, or shares.

App installs:-Show your ad to people most likely to download and engage with your app.

Video views:-Show people video ads.

Lead generation:-Collect leads for your business or brand.

Messages:-Show people ads that allow them to engage with you on Messenger, WhatsApp, or Instagram Direct.

Conversions:-Show your ads to people most likely to take valuable actions, like making a purchase or adding payment info, on your website, app, or in Messenger.

Catalog sales:-Use your target audience to show people ads with items from your catalog.

Store traffic:-Show your ad to people most likely to visit your physical stores when they're near them.

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.

Google Ads is a viable method to drive qualified traffic, or solid match clients, to your business while they're scanning for items and services like the ones you offer. With Google Ads, you can support your site traffic, get more calls, and increment your in-store visits.

With Google Ads, there are a few common ways to advertise and get your brand in front of new users:

Search Network:-

Dynamic search ads are search ads that show supported the content of your site. Google essentially crawls your site then matches to look at terms that are closely associated with the content on your site. From that time, the headline and landing page are dynamically generated to match the search term. this enables more congruency between the search term, the search ad, and therefore the landing page.

Video ads:-

AdWords for video enables you to display video ads within the YouTube search results or before, during, and after videos on YouTube and therefore the Google Display Network. Unlike a standard AdWords campaign, with AdWords for video, you'll use demographic targeting to more efficiently reach your audience.

Display Ads:-

Display ads can assist you to promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. The Google Display Network reaches 90% of Internet users worldwide, across many websites, news pages, blogs, and Google sites like Gmail and YouTube.

Retargeting Ads:-

Google allows you to retarget your audience soo that you can sell your product to them.

Now Decide which platform to choose for your Business.

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