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What is Google Ads?

Updated: Aug 28, 2020

What is google ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.

Google Ads is a viable method to drive qualified traffic, or solid match clients, to your business while they're scanning for items and services like the ones you offer. With Google Ads, you can support your site traffic, get more calls, and increment your in-store visits.

Google Ads permits you to make an offer very much coordinated advertisements (by means of both versatile and work area) among your intended interest group. This implies your business will appear on the search engine results page (SERP) right now your optimal clients are searching for items and administrations like yours by means of Google Search or Google Maps. Thusly, you arrive at your intended interest group when it bodes well for them to go over your promotion.

Types of campaign

Before you begin a paid campaign on Google Ads, you need to select a campaign. There are three types of campaigns are as follows:-

1 Search network ads

Dynamic search ads are search ads that show supported the content of your site. Google essentially crawls your site then matches to look at terms that are closely associated with the content on your site. From that time, the headline and landing page are dynamically generated to match the search term. this enables more congruency between the search term, the search ad, and therefore the landing page.

2 Video network ads

AdWords for video enables you to display video ads within the YouTube search results or before, during, and after videos on YouTube and therefore the Google Display Network. Unlike a standard AdWords campaign, with AdWords for video, you'll use demographic targeting to more efficiently reach your audience.

3 Display ads

Display ads can assist you to promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. The Google Display Network reaches 90% of Internet users worldwide, across many websites, news pages, blogs, and Google sites like Gmail and YouTube.

Things to be improved before running a campaign.

- Keyword type

There are three types of keyword matches:-


Phrase Match

In Phrase match, you add keywords in this way,

+and your keyword for eg:- "blue men's shirt"

if someone searches for a light blue men's shirt online then your ad will be visible to him.

* Broad Match

In Broad match, you add keywords in this way,

+and your keyword for eg:- +blue +shirt

of someone searches for a blue shirt then your ad will be visible to him.

* Exact Match

In Exact match, you add keywords in this way,

+and your keyword for eg:- [blue men's shirt]

if someone searches for a blue men's shirt then your ad will be visible to him.

There is one more keyword named as a Negative keyword in which you can add keywords which is not relevant to your business or you don't want people to come to form that keyword.

For instance Free bags, Trail, One-month free subscription, free services, etc

- Poor Landing Page

When you are running an ad for your product you need to first check your landing page is working properly or not if it's not working properly then your amount of ads which you have given is waste.

As it will go increase bouns rate of your website

- AdRank

Your AdRank determines your ad placement. the upper the worth, the higher you’ll rank, the more eyes will fall on your ad, and therefore the higher the probability that users will click your ad. Your AdRank is decided by your maximum bid multiplied by your Quality Score.

- Bidding

Google Ads is based on a bidding system, where you as the advertiser selects a maximum bid amount you’re willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE.

- CPC:- It's derived as Cost Per Click. Is the amount you pay for each click which happens in your ad.

- CPM:- It's derived as Cost Per mille. Is the amount you pay for every thousand impressions when the ad is been viewed by thousand of people.

- CPE:- It's derived as Cost Per Engagement. Is the amount you pay when someone takes action on your ad.

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