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What is Digital Marketing ?

Updated: Jun 20, 2020

Digital Marketing means Selling your Product or Services Digitally on online platforms.

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great samples of digital marketing— they Help them to connect with your Business.

After all, Internet usage has more than doubled in the last decade and this change has largely affected how people buy products and interact with businesses.

Here are some of the most common digital marketing assets use to reach people online:

Assets of Digital marketing.

Assets that are synonymous with include emails, brochures, sales letters, blog posts, website content, videos, and pictures. These pieces of content are often utilized in various sorts of marketing campaigns. this is applicable whether you’re talking about traditional media sources or digital marketing techniques.

The specific sorts of marketing assets you would like are determined mainly by the sort of selling campaigns you plan to utilize. for instance, when you’re talking about traditional advertising campaigns – which are intended for television or radio – video or audio content is typically used. Digital marketing, on the other hand, while using video and audio content sometimes, often relies heavily on written content in some form.

Your web presence is a digital business and marketing asset

Some Digital Marketing Assets:-

  • Domain

  • Website

  • Social Media

Domain Name.

A domain name is your website name. a website name is an address where Internet users can access your website. a website name is employed for locating and identifying computers on the web. Computers use IP addresses, which are a series of numbers. However, it's difficult for humans to recollect strings of numbers. due to this, domain names were developed.

A domain name is often any combination of letters and numbers, and it is often utilized in combination with the varied name extensions, such as .com, .net, and more.

The name must be registered before you'll use it. Every name is exclusive. No two websites can have an equivalent name. If someone types in, it'll attend your website and nobody else's.


Your website hosting may be a rented property that houses your website. Many web developers re-sell hosting services as a part of their business model. However, it's up to you if you would like to host with them or get an end-user hosting account.

Host with the developer if you think you'll have a long-term relationship with them. Just make certain you've got access to both the hosting account and therefore the WordPress website as an administrator. You'll want to maneuver your website if anything happens to your relationship with the hosting provider try to do this you'll need access as an administrator.

Often the online development firm won't offer you access to the web site. This is until you've purchased the web address full. That’s perfectly fine when you have purchased all of that. But if you've got a dispute with the firm because they aren’t delivering what they promised or their work isn't what you had expected, you'll have trouble gaining access to the web site so as to maneuver it or fix it.

When it involves the content of your website, you furthermore may get to have a backup just in case anything happens. Website content includes your design, content management system, and therefore the content you create.

Social Media.

Technology companies understand the importance of security. once you create your profiles, you ought to not provide your personal login information to anyone. Most social media platforms that provide company-specific accounts allow you to feature people as administrators without turning over your mail password. an equivalent holds true for your advertising accounts. Of these digital marketing assets have (or should have) the power for you to feature managers to your profiles.

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