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Online Advertising Platforms Used by Brand?

Updated: Jul 2


Google Adwords


Google AdWords is Google's advertising platform, where advertisements are delivered to users once ad set up is done. The quick benefit of Google AdWords is that it improves brand visibility and leads to faster results.

Over the years, with the transformation of selling from traditional to digital, more and more businesses have made their way towards the web. This has made the web highly cluttered with intense competition. aside from businesses, even the consumers increasingly believe the web to form their purchasing decisions.


Taking the above thought into consideration, it becomes extremely important for the companies to clear the clutter and reach bent the Audience. Thus, Google AdWords is that the one-stop

the solution that helps the Companies to succeed in bent their audience immediately and delivers the specified results.


"Google AdWords itself is a boon to advertisers to speed the process of revenue generation."

Advantages of Goggle ads:-

- Increasing Brand Awareness.

- Faster Result Than SEO.

-Outrank Your Competitor Ads.

- Increase Ad Visibility To The High-Quality Audience.

- Test, Test, Test & Let The Best Win.

-Create Campaign Strategies Based On Users

Demographics.

-Schedule The Ads To Reach The Audience At The Right

Time.

- Remarket Audience With Best Deals.

- Increase Your Audience Reach With RLSA & Broad Match Keywords.




Facebook Ads Manager


Facebook Ad Manager is an ad management tool for creating, editing and analyzing paid promotional Facebook campaigns. Facebook recently added Ad Manager and Power Editor to a platform, making it easy to create and monitor ad campaigns across many Facebook-owned advertising platforms, including Instagram ads.



- Explore Facebook Ad Manager main menu

After opening the main menu, you see the organized Ad Manager options in five sections: Planning, Construction, and Management, Ideas and Reports, Assets, and Settings. When you use Ad Manager for a short period of time, you also see a frequently used section so that you can easily and easily find the tools you use the most frequently.


- Comprehend the Facebook ads manager tabs.

When you click the Ad Manager option on the Facebook Ad Manager's main menu, you open the main Ad Manager tool. In the interface, the four tabs contain different information to help you evaluate the ads you create on Facebook. The tabs are

*Account Overview

*Campaigns

*Ad Sets and

*Ads.



Bing Ads


If you run ads on Bing, you make bids based on specific keywords. If a bid is successful, your ad appears for that keyword when the user searches. Then, since Bing Ads are based on a pay per click (PPC) model, you pay your bid amount each time a visitor clicks on an ad and is brought to your site.


When most people mention “paid search advertising“, what they’re really talking about is running ads on the Google search network—and permanently reason. once you

have an issue or want to seek out something, you don’t “Bing it” or “Yahoo it”, you “Google it.”


Google commands the bulk of the web search market, so when most of the people consider paid search, they consider Google AdWords.


However, don’t count Bing Ads out.


Bing now accounts for roughly 23% of the web search volume which percentage is steadily growing. In fact, just to match results between the 2, I’ve been using Bing as my primary program for the last month and that I need to say, there are good reasons why Bing is growing in popularity.


With all that in mind, now's an excellent time to offer Bing Ads a try. The platform is straightforward to use and more importantly, there are tons less competition. Let’s take a glance at what Bing Ads has got to offer and the way to urge started with the platform.



Steps for Bing ads

- Create Your Bing Ads Account

- Choose Your Basic Settings

- Research Your Keywords

- Write Your Ad

- Decide on a Budget.


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