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What is SEO? / What is on page SEO and off page SEO? /Tools for SEO?


What is SEO?

SEO stands for search engine optimization, which is the practice For increasing the quantity and quality of traffic to your website through organic search engine results And you want you can have a Quick Wikipedia definition.



Why it is important?

Search engine optimization is the process of optimizing web pages and their content that allows users to easily search for terms relevant to your website. And with the help of SEO, you don't need to pay money to any search engine for your traffic. The term SEO describes the process of creating web pages for search engine indexing software, known as "crawlers", to search, scan, and index your site.




Difference between on-page SEO and off-page SEO?


On-page SEO


On-page SEO involves all the on-site techniques you'll employ to make sure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to enhance the standard of a page, therefore the more on-page SEO you are doing, the more traffic you will get to an internet site, and therefore the more relevant that traffic is going to be.


There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:


- Title Tags

- Headings

URL structure

- Image Alt text

- Mobile Friendliness

- Internal linking

- Meta descriptions

- Responsiveness of your website on the devices




Off-Page Seo


While the on-page keyword refines the factors that you can control on your website, the off-page keyword modifies the page ranking factors that result from your website, such as backlinks from another site.


There are many different technical aspects of a webpage that can be optimized with


Off-page SEO and they include:


- Backlinks

- Domain Authority

- Articles

- Link building

- Social Media

- Blogs





Tools Which Can Be used for Seo Purpose?

Moz


You can use this tool for

keyword researching,

Rank Tracking,

Site Crawling,

Content Optimising,

link researching, Etc. It's one of the best tools for SEO.



Aherfs

You can use this for

Site Explorer

Keywords Explorer

Site Audit

Rank Tracker, Etc.





Google Trends

Google Trends may be a website by Google that analyzes the recognition of top search queries in Google Search across various regions and languages. The web site uses graphs to match the search volume of various queries over time. One of the best ways for Keyword Researching.





Yoast Seo

It is an SEO WordPress Plugin Used for website development

-Redirect Manager

-Preview of your page

-​Internal linking suggestions

-​Technical Stuff

-​Keyword Optimization

-​No duplicate content







Google Analytics


Google Analytics can be a web analytics service offered by Google that tracks and reports website traffic, currently as a platform for the Google marketing platform brand.




Sem Rush


SEMrush offers solutions for SEO, PPC, content, social media, and competitive research.


- Keyword Research

- SEMrush SEO Toolkit

- Site Audit

- Keyword Overview tool







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