What is Facebook Ads Manager?
Updated: Sep 21, 2020
Facebook Ads Manager is a billboard management tool to form, edit, and analyze paid promotional Facebook campaigns. Facebook recently combined Ads Manager and Power Editor into one platform to form it easier to make and monitor ad campaigns across multiple advertising platforms owned by Facebook, including Instagram ads.
Facebook Advertising is now one of the foremost effective tools out there to grow your business, create loyal customers, and generate leads and sales. There are now over 3 million businesses advertising on Facebook and there’s never been a far better time to start out than now.
Here are just a couple of reasons why Facebook Advertising is hugely exciting for marketers:
Audience size: Facebook now boasts over 1.13 billion daily active users on – 1.03 billion of which access the social network via mobile devices.
Attention: People spend tons of your time on social networks. the typical user spends about 50 minutes just on Facebook, Instagram, and Messenger a day.
Organic reach decline: Organic reach on Facebook has been in decline for a couple of years now and has almost hit zero. If you would like to interrupt through now, Facebook is about a pay-to-play network.
Targeting: The targeting options within Facebook Ads are incredible. Businesses can target users by location, demographics, age, gender, interests, behavior, and far more.
Facebook Ads can help you with:
1. Build brand awareness
2. Increase the spread of information
3. Drive buyer behavior
4. Provide reminders to curious buyers
5. Use repetition to improve sales
6. Provide multiple purchase pathways
Facebook Ad Manager is an ad management tool for creating, editing and analyzing paid promotional Facebook campaigns. Facebook recently added Ad Manager and Power Editor to a platform, making it easy to create and monitor ad campaigns across many Facebook-owned advertising platforms, including Instagram ads.
Brand awareness:-Show your ads to people who are most likely to remember them.
Reach:-Show your ads to the maximum number of people.
Traffic:-Send people to a destination, like a website, app, Facebook event, or Messenger conversation.
Engagement:-Get more Page likes, event responses, or post reacts, comments, or shares.
App installs:-Show your ad to people most likely to download and engage with your app.
Video views:-Show people video ads.
Lead generation:-Collect leads for your business or brand.
Messages:-Show people ads that allow them to engage with you on Messenger, WhatsApp, or Instagram Direct.
Conversions:-Show your ads to people most likely to take valuable actions, like making a purchase or adding payment info, on your website, app or in Messenger.
Catalog sales:-Use your target audience to show people ads with items from your catalog.
Store traffic:-Show your ad to people most likely to visit your physical stores when they're near them.
What is Quick Creation?
Quick creation allows you to settle on your Facebook ad settings and names for ads, ad sets, and campaigns in one window.
In the next window, found out your ad account by selecting info, including country, currency, and zone. Choose your currency and zone carefully because you'll not be ready to change these settings again unless you create a replacement ad account. Facebook will record data for billing and reporting purposes supported by your currency and zone info. Click Show Advanced Options to call your ad account.
- Click the Option to Create One Ad Set or Several Ad Sets
- Select the Facebook Page for the Ad Set From the Drop-Down Menu
- Determine Details for Your Audience, Including Locations & Demographics
- Choose Placements of Your Ad
- Pick Optimization & Delivery Options
- Set Your Budget & the Date Ads Start Appearing