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How to place ads on Twitter?



Twitter

Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them.



How to start Twitter Ads:

Step 1

First You need to Choose your objective of what you want:-

- Awareness

Reach (Maximize your ad’s reach)

- Consideration

Video views (Get people to watch your video)

Pre-roll views (Pair your ad with premium content)

App installs (Get people to install your app)

Website clicks (Drive traffic to your website)

Engagements Get people to engage with your Tweet)

Followers (Build an audience for your account)

- Conversion

App re-engagements (Get people to take action in your app)





After Selecting your Objective you need to add your Campaign name:-

Then Funding source will remain the same ( Debit/ Credit Card)

You can set your Daily Budget and Total Budget and you can also set your start date and end date in your twitter ads.

You can also select Advanced

Pacing

- Standard (recommended)

- Accelerated

So you can go with the standard option.




Step 2

Demographics

Gender:- First select which gender you want to target for your Campaign.


Age:- You need to select the age group you need for your campaign.


Location:- You need to select your location where you want to show your ads.

( Reach people in specific countries, regions, states, cities, metros, or postal codes. Your ads will show to people in all selected locations. If you target both the United States and California, anyone in the United States could see your ad)


Language :-(optional) Use language targeting only if you want to reach people who speak a language that isn’t common in your selected location.

Select Language as per your campaign.



Step3

Devices


Operating system (optional) Reach people by specific operating systems.

Select Devices as per you wanted to place your ad on an ios device or on android device or any other device as per your campaign.


Device model (optional) Reach people on the type of device they use.


Carrier (optional) Target people by their device carrier.


Target people who first used Twitter on a new device or carrier



Select Your Keyword, Followers Look -alike, movie and tv shows, events, conversation topics.


Keywords:- (optional) Reach people based on keywords in their search queries, recent Tweets, and Tweets they recently engaged with. This includes related terms, stem variations, hashtags, synonyms, misspellings, and slang. Emojis also count.


Follower look-alikes:- (optional) Reach people with similar interests to an account’s followers. The similarity is based on things like Tweets, Retweets, clicks, and more. Learn more


Interests:- (optional) Interests are based on things like what people Tweet and Retweet, what they click on, who they follow, and more. They’re most effective when you choose interests that align directly with your campaigns' creatives.


Movies and TV shows :-(optional) Reach people engaged with specific TV shows and movies, before, during, and after a telecast. The likelihood of someone seeing a movie or TV show is based off their Tweets (in line with when the movie or TV show airs).


Events:- (optional) Audiences for event targeting are built based on a number of signals including user Tweet content, behaviour, and engagement. Learn more


Conversation topics :-(optional) Reach people who Tweeted, engaged with a Tweet, or looked at a Tweet about a conversation topic. Conversations have a lookback window of 28 days. Learn more

advertising




Step 4


Placements


- Twitter placements

Put your Tweets where your audience is most likely to see them.

Home timelines

Profiles

Search results


Creatives

You need to post a Creative for placing your ad on twitter.





Review and launch campaign

The last step just Review and launch your campaign.











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