Engagement is one of the most important parts to increase your business reach on social media. So, we are here to let you know how to increase the engagement on your post and increase the awareness of your brand. As we all know the algorithms for each platform are complex it may consider many aspects to show the posts to different people and in how many demographics, since engagement has a huge role on all social media platforms. Getting fewer likes, share and comment is anytime better than no engagement at all
Some people argue that LinkedIn doesn’t provide this type of algorithms, but every platform has plenty of users and account owners. Many of the business account holders have been accused of oversharing their daily life and not acting appropriately by the introverts.
Platforms like Twitter, Instagram, Facebook Provides business to business social media platform They target on particular customer base and also sole traders and small business owners. So let's begin with the pointers while you're team craft your next post :
User-generated content.
Whenever you ask your audience to contribute to the conversation on your social media accounts, you are encouraging them to participate in your user-generated content. This will simply look like asking to nominate their favorite local shop by tagging them in your story or send praise to a friend or colleague or anything that your audience much likely to respond to, depends on your business type and targeted audience.
You can also create a campaign to create engagement among the audience or even give away work to gain your follower, as a spin-off from the content submitted, you can then create posts and share it with the audience. If someone from your audience has shared an amazing photo you can share it with your entire audience (seek permission before sharing with the audience) and encourage them to share it with their friends, family, and colleagues.
Interact as Human
Use language and personality online that you will use in your daily life too. Having a sense of humor, a sense of empathy, and finding things in common with others is part of human nature. There’s no harm in sharing the related post to the audience and making them feel like they are not alone. Share it related to work-life, being excited about changes. Showing kindness and empathy to life challenges or doing charity in affected areas. Be careful what you share and don’t overshare, be wary of anything that could be offensive to minority groups including positive discrimination. There are some national charities that do all the kind and caring nature charity, it is worth trying for inspiration no matter what your industry is and what audience you have. Always have a discussion with your digital marketing agency on charities and doing good things. If you don’t have the agency do visit our website and contact us: breakthecode